We offer the most comprehensive business development services available to health & fitness brands looking to make a statement in scaling their business.

Delivering incredible value to your members


Build Experiences

Complete Health

Challenges & Rewards


Community Development

Crafting a home for your members to flourish in

Member Success Optimisation

Technology Stack

Online To In-Person Strategies





Making business success predictable and exciting

Data & Performance

Working With Us

Grow with greater direction and purpose.

With regular direct communication, insightful training, consistent feedback and purposeful application we make your ideas come to life and maximise profitability. We craft unique strategies and impactful operational systems around these vital services to ensure you maximise your time and resources on what matters for the growth of your business and people.

Build Incredible Experiences 

What changes someone's health is not one workout, class, recipe or workshop - but a collection of experiences that inspires an attachment to their health journey around your coaching and community.

We provide you with the guidance and systems to produce impactful experiences efficiently from ideation to execution.

Move beyond live and on-demand classes and create a unique bond with your members health journey. Where services are repetitive, uninspiring and limited in impact - experiences make your brand stand out in a crowded market through a combination of themes, context, emotion, programming, learning, outcomes, integrations, platform and coaching mechanisms across the dynamic health components that make up your communities health.

More on experiences


Complete Health

We support the development of holistic health strategies, starting from what's most important to your members. Working within your values and ethos you will develop an incredible health platform that does more for your members health than any other space.

Build exciting experiences that deliver and even combine physical, nutritional, mental and social health, alongside advanced ideas of health intelligence and health longevity.

Between health, fitness and wellness, the consumer is searching for answers fitness alone can't provide. The opportunity to deliver a complete health strategy has never been so important for your members and lucrative for your business.

More on the opportunity of complete health


Challenges & Rewards Programmes

Challenges are more than just a tool for the competitive. Challenges allow for more dynamics experiences and inspire members to work across different components of their health.

Daily, weekly, monthly, annually, micro, external, real-time, surprise challenges - brought together to keep your experiences fresh and exciting.

Rewards are used to subsequently encourage behaviours, from community engagement to personal goal milestones, that will help you build stronger platforms and business success.


Cultivate Community

A community that is embedded in culture, passion and enjoyment plays the biggest role in member success, retention and referrals - it is closely tied to the success of each members health journey.

We support you in cultivating community online in organic and authentic ways that tie into your brand values and character. Setting up a community development team, finding the right leaders in your community, ensuring rules and foundational practices are implemented, nurturing the right content, finding any fatal flaws in the dynamic, developing the collective brain and more.


We help you walk the line of emotion and science that defines growing and impactful communities.


Member Success Optimisation

Member success is invariably tied to business success. A focus here sees development in activation rates, CLV, referrals and up-sells.

Gone are the days of selling memberships and expecting members to do the rest. The consumer is looking for personalised support throughout their journey. We help you ensure that each members success is constantly monitored so they go from strength to strength and feel like a valued customer. Our partnership will help you create a tribe of passionate members whose membership feel like their greatest asset.

New Member

Member success starts the moment they sign up. The first experience can be defining and in the online world it can mean the difference between extending passed the first month. Getting in tune with the member goals, personality and values are important early steps that we help you get right so they are on the path to success.


Technology Stack

In between your CRM, community platform, apps and integrations you want ease of control over your backend systems so they work more effectively for you. With new platforms and services being launched at an accelerated rate for health & fitness brands we help you find what is best for you, your team and your members.

As technology rapidly evolves you want to be versatile to consumer adoption and ensure your brand isn't getting left behind or takes a sharp turn down the path of inflated value.

Whether its the best platform to host your community, deliver your experiences or engage with your robot AI coaches (the future is coming quickly) - we can help you deliver an unobstructed experience that keeps your members engaged.

Being platform agnostic we have developed relationships with many of the fitness industries software providers so will be well equipped to work within your existing setup to efficiently drive growth.


Online To In-Person Strategies

Where the moments they never forget happen.

The health journey is tied to the digital experience but is defined by the moments they share with you and your community in real life. Digital-first brands seek connection through events, while gyms and studios rely on their home space(s) to be the day to day connection and projection point.

Getting customers online and moving those who are local into physical members or setting up special events that draw significant members from further afield (including third party events) presents opportunity for connection and increased revenue.

Whether it's class bookings, gym memberships, events or other experiences, our strategies help communicate effective messages to bring digital customers deeper into your community.



In a digital world your story, values, character, ethos and community must shine through. The health & fitness world is getting crowded and it can be easy to drown under the noise. But you, your team, your community, your brand - you're unique. And we want to help you develop that in a way that attracts the new members and inspires growth as your versatile and exciting brand is tied to every experience.

We look to helping you tell your story and ensure your values are reflected across your digital footprint. As well as creating the right partnerships with brands and coaches/creators so your brand is reflected to more potential customers in the strongest possible light.


Sales & Marketing

No strategy is complete without putting your business in the best place to obtain new customers frequently and easily. We are in an exciting time to market your business to the world with ease and the capacity to find the members that will enhance your community dynamic.

Our support helps you focus on authentic and organic marketing strategies to educate, entertain and inspire through - multi-platform exposure, social media and creator channels, email and ancillary channels and effective messaging to your target audience.


We want to ensure that you have as many doors open as possible to invite new revenue. Whether that's improving CLV, creating up-sells or cross-sells, increasing referrals or a greater versatility of customer revenue points, your systems to ensuring sales are vital components of predictable development.

The way you build your subscription model and memberships also plays an important role in maximising customer acquisition. We want to ensure that every person interested in your brand and experiences has the opportunity to become a paying member of the community for the long term.


Data & Performance

All these systems and strategies are brought together through the analysis and action on data and performance measures to ensure success. We put equal weight on the performance metrics of your business as well as each members health. These are invariably linked and provide an exciting outlook for development.

We place emphasis on focused areas of growth and ensure targets are met or exceeded. We take your success seriously and enjoy seeing you reach new milestones in the growth of your business.

Each project, mini-project and strategy we build is supported by the relevant KPI's that track success. We help you save time and resources by shaping each operation around your brand and team dynamic. We make these insights easy to understand and act upon.

Between the thousands of gyms and hundreds of thousands of health & fitness apps, you want to move quickly by reducing the time between insight, analysis and action to create the very best experiences, develop your community dynamic and build a truly inspiring platform for a growing membership base.


Working With Us

The Drawing Board


Your '12th man'. The Alfred to your Batman. We're here to implement the strategies with out-the-box thinking that works best for your business and your people to ensure exciting growth.

  • Rapid onboarding phase

  • Weekly review and focus points call

  • Tailored strategy - updated through growth and priority

  • Monthly goal and milestone planning

  • Dynamic systems implementation

  • Learning resources and templates


  • Full team meeting

  • Content creation 


Whether you want to create a specific experience (such as a nutrition platform), enhance your community dynamic or set up a new technology stack to comprise your Health Hub - we can work solely focused on your fixed project

  • Time-sensitive development 

  • Project lead or assistance

  • Roadmapping and long term strategy

  • Critical stage team calls

  • Objective driven planning

Affinity Active Spaces
20-22 Wenlock Road, London, N1 7GU
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Copyright 2021

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