It's time you partnered with a nutrition company that does more for your community.

We're on a mission to work closer than any nutrition brand has before by becoming a key partner to help your community thrive.

Our unique B2B offering gives you the nutritional support alongside our range of innovative nutrition products.

Affinity Nutrition was created around an amazing community ethos and we are excited to launch our new active community programme to help more health & fitness businesses do more for their community.

Here's how.

Affinity community Programme



The Nutrition

Your ultimate guide for online nutrition content

The Nutrition Toolkit is an online resource providing you with the content and implementation skills you need to deliver an effective nutrition message.

To organise the key elements for effective online nutrition content we created 6 categories.

Nutrition content from each of these categories are compiled into a weekly toolkit, ready for you to transfer the high quality health content onto your online media pages. The service provides weekly issues where you can take from the toolkits and use to educate your community and build the profile of your brand outside your physical space.

A Business Tool

Utilising a range of online platforms is the most effective way to communicate with your community and reach new clients. Our content is transferable to Instagram, Facebook, Twitter and LinkedIn. As well as advice for implementing wider marketing tools like weekly emails, blogs, YouTube channels and podcasts.

Delivered As x25 Weekly .pdfs directly to your inbox

Project Nutrition focuses on making practical steps towards substantial long term dietary changes, while teaching your community why these elements are so important to their health and wellbeing. As physical content this is the perfect premium resource your community will keep at home, in the kitchen, in the office, exactly where they are making those key dietary choices.

By encouraging them to take up the Project Nutrition challenges, working alongside the Toolkit resource, you are able to keep your community accountable, forming a tighter bond with their health journey.

Providing this type of resource to your community shows you go the extra mile to ensure they are fulfilling their goals, while learning the key lessons to making long term positive health choices.

Resources like this are scarcely produced to such an effective level, and will advertise your business outside your active space as a brand capable of delivering a range of health & fitness practices. The complete package.

Don’t just be an hour out of their day. Be an integral part of their health mission

Helping your business thrive

Key Benefits


Getting people through the door is your business model. We'll give you the tools to keep them there for good


In an increasingly competitive market place of active spaces, adding further quality is vital for standing out.


Every person who sees your content as valuable will want to discover what you have in store in your physical space.


January is great, but we all know it's those that commit beyond the resolutions month that make the real change.


Not only do you provide an outstanding active space, you now also offer high quality nutritional advice. Make a presence on the industry with a more complete package.

The Ultimate Partnership Towards Improving Health

We've brought the latest innovation to healthy snacking and combined it with a unique service aimed at fulfilling our company's aim to help active communities thrive.

This is built from an incredible breadth of resources, something that does not exist in the industry.


Your package runs over 6 months and concludes with a review. The review is designed to enhance the platform we have created in order to improve the service we provide you and continue to make your community feel healthier and happier.

Let's get started

American toolkit $235 down to $195


or £40/pm


x6 Monthly Project Nutrition Challenges

Full Implementation Guidance

Dedicated Support Network


or £40/pm


x25 Weekly Toolkits

Totalling Over 300 Content Pieces

Dedicated Support Network


11/50 Claimed 

or £75/pm

x25 Weekly Toolkits

Totalling Over 300 Content Pieces

x6 Monthly Project Nutrition Challenges

Full Implementation Guidance

Dedicated Support Network


Launch Special! First 50 customers receive 50% off full plan

Only £190

FREE Email

Find out more about the platform and why it could be a crucial element to your business

The Affinity Difference

Time to upgrade your nutrition bars.

Not just another protein bar.

Protein bars have always been popular for their high protein/ low sugar combo. But that’s all they have offered. Health is more about a source of protein and cutting carbs, and importantly, the consumer is starting to demand more. We listened, developing a new type of nutrition bar, with.

Premium Proteins
Protein bars generally have poor quality protein sources. We instead chose premium grass-fed milk proteins in the form of whey isolate and micellar casein. An exceptional pairing to optimise recovery and maintain daily protein intake.

Health Boosting Fibres
Prebiotics this, probiotics that. Gut health is vital, but it starts with fibre. It’s high quality fibres that benefit the gut, which is why we uses a balance of 4 unique prebiotic fibres providing 1/3 of the recommended daily intake. The rest you can get from your veg.

Natural Ingredients
Efforts were made to make natural protein bars, but their outcome was too reductionist, which ended up with higher calories and lacking protein quality. The overwhelming feedback we had was removing the artificial ingredients to make a more natural tasting bar. Our simple natural sweeteners and flavours provide an amazing tasting protein bar.

Keep your community fuelled, where ever their day takes them